MeganJayneMedia

Projects For Media

Project Eight: Final Infomercial — March 23, 2015
Project Eight: Images Used — March 22, 2015

Project Eight: Images Used

Below are the images I collected from the internet to use in my production. cartoon-car-picturesblue-cartoon-car-stock-illustration-istock-iwi22vhs ka-BOOM-1024x678 Pub StreetI collected my images from the internet because I wanted to have realistic backgrounds and cartoon objects and characters which was easier and better quality to find from the internet rather than drawing or taking photos of my own.

However, as I could not find images that were good enough for my characters I asked a peer to draw one for me, as then I could have the character looking how I wanted. This is the main character in my animation: Philip

Project Eight: Evaluation — March 21, 2015

Project Eight: Evaluation

Production Evaluation

 

Production Title: Infomercial: Don’t Drink & Drive.
Student Name/s: Megan Dorin

 

Poor OK Good Excellent N/A
Story J

F

L

M

Narrative J

F

L

M

Characters F J

L

M

Visuals F J

L

M

Sound L J

F

M

Interactivity F L

M

J
Production M J

F

L

Post-production M J

F

L

Audience F

L

M

J
Overall Rating L

M

F

J

 

Peer 1 please provide constructive feedback:
Jessica:

Overall the whole of the animation is great and I love the ideas that you have used cut outs. I like the idea of all the different audios for each scene it gives off the impact of the animation. You have used a lot of interactivity in the animation by using text at the start saying what the infomercial is all about. You have fulfilled the criteria by using audio, visuals and interactivity, I like the fact that you have done this because you have listened to what the production is all about and how to use these wisely. You have really thought about your audience and how to get across to people drink driving and how to maybe get into their brain to make them stop drink driving when going on a night out. Maybe in the future you could use different lighting effects and try out the effects to make the animation better but I’d like to say a big well done as I love this infomercial.

 

 

Peer 2 please provide constructive feedback:
Lewis: The construction of the story is well laid out, the visual appeal to the audience by the way that they are displayed to give the effect of being in a pub and other scenes showing drunk scenes. The animation throughout the infomercial is fluent, yet may need some improvement on some of the scenes. You have met the criteria in this infomercial by showing the subject that you have shown in the video. Some of the lighting on the scenes could be improved to a better standard, if so it could show the effect of the animation in the certain areas of the infomercial. The interactivity in the infomercial explains to the audience to not drink and drive, this is also meeting the criteria with the interactivity. Nearing the end of the infomercial there is no contact details to show how to contact, yet there is advice to show. Both of these points show a good view on the infomercial.

 

 

Peer 3 please provide constructive feedback:
Finley:

The whole of the animation is great and I like the ideas that you have used cut outs. You have used a lot of interactivity in the animation by using text at the start saying what the infomercial is all about. You have really thought about your audience and how to get across to people drink driving and how to maybe get into their brain to make them stop drink driving when going on a night out. In the future you could use different lighting effects. But you have made a great little video.

In your own words detail what you think the strengths and weaknesses of the production :
Overall, I think my production went well, although I did have a few issues which didn’t go how I planned. Such as needing to take extra photos using Dragonframe as the first few I took didn’t flow smoothly when played back. I adjusted this by moving the characters slower. I also had trouble finding good enough characters to use, so to fix this I asked a peer to draw me a character which I then I scanned into Photoshop to edit and colour in. I think this worked much better than finding characters online because I was able to tell my peer how I wanted the character to look, so it fitted in with my preferences. For the extra scenes in my production, such as the text, I made on Photoshop. I added these scenes because they introduced the message so therefore introduced the interactivity in my production. I chose to make the text short and effective so that the message is clear and informative to the audience, I think I did this well, as do my peers.

I think my main strength within in this project is clearly presenting the interactivity and making it obvious to the audience. However, like my peers who rated my work I think that my visuals were good but could be improved greatly by simple things such as lighting. This shows that I should have edited my photos beforehand in photoshop or maybe edited the lighting in Premiere Pro.

I also think my cut outs could have been a lot better than they were, this could be by making their arms and legs move so that they look more realistic.

Think about the planning materials you created, did you follow them? If not why? Did the production change at all while you were making it?
As for my planning materials I used the session planner and a checklist which I used to help me keep track of what I had done and what still needed to be done. The session planner helped me to know what my aims were for each lesson and if I had completed those aims by the end of the session. I stuck to both these planning materials as they were very useful and have helped me to stay within in the time limit.

While making my production I changed a number of things during it. Firstly, I was going to use real people as my actors to take photos of and cut out but after I completed my research I decided I wanted to use cartoon figures instead. I also changed the idea of adding a voice over on the parts where the characters spoke but after hearing how a peers turned out I decided I didn’t like the way it sounded so I changed my plans and stayed with using the sound effect and music I already had.

Think about the research you undertook, how has that influenced your production. Compare your production to the professional examples you found, use images to illustrate your points:
I didn’t undertake much secondary research during the start of this project as I already knew what I wanted to and I found one source of research straight away which I was able to use as inspiration. This was the introduction of Russell Howard’s Good News.

Which I found very helpful to influence my production as it gave me plenty of ideas and showed me how I could to approach my ideas. My production is a lot less entertaining or not as well put together as the professional examples I looked at as my own production has areas where the character skips from one place to another. This is due to the placing of the character during taking the photos which I could have done a lot better, for the next project I will make sure I plan more where my characters etc will go before taking shots. Another factor that makes my production different to the professional examples I looked at is the lighting. Like my peers and I agreed, I should have made some changes to my images to make the lighting a lot better and therefore more realistic.

I also undertook my own primary research in the form of trying out software and trying different ways of approaching my ideas. Before I took the main photos for my stop motion I tested out the Rostrum and Dragonframe so that I knew how they each worked in order to make my main photos as best as they could be. This was very useful because I was able to get used to the software and equipment so that when it came to taking my actual photos I could use the software easily and get on with my work faster.

As part of my primary research I decided to print of and test multiple cutouts and backgrounds against each other in order to see which ones went well together and which worked best to make my animation more realistic. This also helped me to create a better animation because it allowed me to improve on my visuals which is an important part of the criteria in this project.

What did you learn through doing this project? Did you develop any skills? 
Throughout this project I have learnt a number of things as well as developing and improving my skills. I have managed to develop my skills in using Adobe Premiere Pro and the understanding how the software I was using worked. I have also developed my skills in using the software for stop motion which I think is very helpful for future projects.

Evaluation

Project Eight: Primary & Secondary Research —

Project Eight: Primary & Secondary Research

Primary: When doing my own research for project eight I decided to take some practice shots in my free time of a friend doing different movements, however, after looking back at the photos I decided I wanted to use cartoon characters because I thought it would look good against the realistic backgrounds of a street and pub I had chosen. To find the main character who would be the drink driver in my animation I firstly looked online to see if there was anything I could use as a cutout on there. But when I had no luck finding anything that would work I asked a peer, who is good at animation drawing, to create me a character to how I wanted it to look. Then I uploaded this onto Photoshop and added colour and detail to it. As for my secondary character I found something online which I also uploaded to Photoshop and added colour and detail to.

Secondary: As for my secondary research I had collected professional research and examples of animations and infomercials for inspiration. For this I looked into the idea of montage animation with the use of actors, but as I was researching this I decided I wanted to do stop motion animation as I had done a small amount of stop motion before so I found it interesting. I then researched different types of stop motion, I found a professional example of the use of cutouts in stop motion animation which I found very interesting. I also researched different types of animations such as infomercials, stop motion and key fame animation which were all related to my ideas.

Review On My Survey — March 19, 2015

Review On My Survey

Before I started to create my animation I created a survey for my peers to answer which helped me to decide what type of animation and what message I would do. The first questions I asked were about the peers in general, such as what their ages and genders were. This allowed me to acknowledge what my audience would be like which therefore helps me to know what kind of language and visuals were allowed in the infomercial (keeping in mind the PG rating).

My third question was ‘What type of infomercial do you find more effective?’ I asked this because then I could see which type of infomercial people found best and what was the most interesting. The most popular answer for this question was Don’t Drink & Drive. I was pleased with this because I was debating between drink driving and stop smoking, so the results I got from this helped me to chose between the two. I went with the Don’t Drink & Drive option as I knew then that this would make my infomercial more effective to the audience.

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The next question I asked was ‘What is your preferred type of animation?’. I chose to ask this so I could see whether my chosen type of animation would fit in with the preferences of my audience. Looking at my results I noticed that my desired type of animation (which was stop motion) was the most popular choice with my peers. This made creating my animation a lot easier as I knew I was appealing to the eyes of my audience, and I knew that they would find it interesting.j,

My final question was ‘What is the most important aspect to animation to you?’ which I asked to see what, within our criteria, I needed to work on most. My peers chose visuals as there most important aspect, which I agree with. I was pleased with these results as I was able to work on my visuals most and knew that my audience would like them. j,

Production Pitch — March 14, 2015
Production Dialogue Script — March 2, 2015

Production Dialogue Script

Dialogue Script

There will only be a short amount of dialogue in my production because I want the visuals to explain the message in the infomercial as this will be the interactive aspect to my production. The short amount of dialogue will be quick and simple, this gets the message across at a quicker rate than if there were a lot of long sentences. The only dialogue I have included will be the thoughts of the drunk man and the text that appears after an action has taken place. For the text I might include a voice over for this to add more effect to the short message. Scan To email_20150302_114409_001