MeganJayneMedia

Projects For Media

Video Installation — September 13, 2015

Video Installation

What is Projection Mapping?
Projection Mapping uses everyday video projectors, but instead of projecting on a flat screen (e.g. to display a PowerPoint), light is mapped onto any surface, turning common objects of any 3D shape into interactive displays. More formally, projection mapping is “the display of an image on a non-flat or non-white surface”.
There are many uses for Projection mapping these include; advertising, live concerts, theatre, gaming, computing, decoration and much more. Specialized software can be used to align the virtual content and the physical objects. Projection mapping often has alternative names, these include its original academic term ‘spatial augmented reality’. It is often also called ‘video mapping’.

Central Children’s Store; Russia.
Sila Sveta, who are a Russian team who create projections and animations for events, have brought to life in a projection mapping experience one of the largest toy stores in Russia, the Central Children’s Store. Equipped with 21 projects the experience plays the entire time the store is open. The projections are presented over the walls in the main auditorium. Each of the projections features characters and toys from around the store, this is used for advertisement and for the pleasures of the customers. The aim the creators tried to achieve for this projection mapping is to bring joy and excitement to the children as well as adults in the store, and also to advertise the toys in store.

The visuals in this projection are fun and magical. Bright colours are used in this projection, along with lots of gold. These bold colours are used to make a magical impression amongst the customers, to reflect the magical experiences and feelings that come along with being in a toy store.
The audio also follows the magical theme in this projection which can be heard in the slight ‘twinkling’ sounds. This audio fits well within the projection as it is exciting and joyful just like a toy store and just like the visuals. However, in my opinion, there is a slight hint of mystery within the audio. Perhaps the mystery reflects the magical aspect.

Toy Store; Projections (a link to the video of the projection mapping).

toy-store-1-1280x720 (1)

toy-store-1-1280x720

toy-store-4-1280x720

What is Installation Art?

Installation artworks often occupy an entire room or gallery space that the viewer has to walk through in order to engage fully with the art. Some installations, however, are designed simply to be walked around or are so fragile that they can only be viewed from a doorway. What makes installation art different from sculpture or other traditional art forms is that it is a complete unified experience, rather than a display of separate, individual artworks. The focus on how the viewer experiences the work and the desire to provide an intense experience for them is a dominant theme in installation art.

 

 

What is Site-specific work?

Site Specific refers to a work of art designed specifically for a chosen location and which also has an interrelationship with that chosen location as well. If removed from this chosen location it would lose all of or substantial part of its overall meaning.

Site Specific is often used of installation works, as in site – specific installation, land art which is almost explained by the definition.

What is Video Installation?

Video Installation is a contemporary art from that combines video technology with installation art, making use of aspects of the surrounding environment being worked in which affects the audience, Tracing back to its origins to the birth of video art in the 1970s, which has increased in popularity as digital video production technology has become more readily accessible.

Today, video installation is ubiquitous and visible in a range of environment; from galleries and museums to an expanded field that includes site-specific work in urban or industrial landscapes. Popular formats include monitor work, projection, and performance, the only requirements are electricity and a dark atmosphere.

Resources:

 http://silasveta.com/en/

http://projection-mapping.org/a-toy-store-brought-to-life/

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FMP: Production Evaluation — June 16, 2015

FMP: Production Evaluation

Production Title: Time Changes Everything
Student Name/s: Megan Dorin

 

Poor OK Good Excellent N/A
Story M

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C

Narrative M

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Characters M

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 Visuals M

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Sound M

L

J

C

Production M

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C

Post-production M

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Audience M

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Overall Rating M

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C

Peer 1 please provide constructive feedback:
JESSICA:

Overall I can see that with your photos you have put a lot of effort in them. I love how you have used photos for the different years. For the year now I love how you have put all the photos on a film strip to show how old they all are. My favourite would have to be the building with the blurred fencing in the foreground because it just gives the photo more effect and appeal to what the photo is saying. I love the effect of the newspaper on the 2025 photographs, they all give a sense of humanity and good feeling towards all the photos. My favourite for the 2025 photos would be the tulip, by doing the newspaper effect it makes it look clearer and crisp. Overall I think I love your idea and have laid them out.

Peer 2 please provide constructive feedback:
LEWIS:

The full visual style of the images that are shown have large impact on the audience as they show that there has been a good use of certain camera styles, such as using a bright ISO to show great detail in the images. The image that appeals to me most is to be the boat in the water, located in Bristol. The area that the image is shows a quite landscape with no human activity. As you view it, it look deserted. My seconded image that gained my interest has to be the sun showing though the woods. As it shows a good use of colours and shading in that particular area. I like the view of the boarders that are on the images as it shows an old style image of a film reel. And having a newspaper effect on the other set of photographs. A small thing that could be improved is the angle of the shots, maybe a close up of an object with a blurred background etc… Overall I think that the idea was well thought out and laid out to be shown on the show day.

Peer 3 please provide constructive feedback:
CAMERON:

I think the idea that Megan has for what these photos represent is very clever and well thought out. I like that the photos are very clearly separated from bad to good and it makes me want to believe that the future is going to get better then it is now. The amount of effort Megan put into finding the location was very impressive as well as she went all over the place to find the perfect picture to represent exactly what she wanted and if it didn’t even slightly show what she was thinking she would take the picture which is very tricky as she nearly ran out of locations but all the hard work paid off in the end. I think that different people could look at these photos and get more than one idea from them but her idea from time going from bad to good stands out as the main message which is really good.

In your own words detail what you think the strengths and weaknesses of the production :
Overall I think my production and my ideas ran smoothly and turned out how I wanted them to, which I am very pleased with. However, I did come across a few issues when deciding between ideas and how to approach those certain ideas. While I first started the project I had an idea which unfortunately, I had to change because it didn’t make enough sense to piece together with just photographs. I came up with many ideas along the way to choosing my final idea, one of these ideas involved including a few seconds of film which I would show my photos in high speed, this was inspired by the Big Bang Theory introduction. Which speeds through multiple photographs in only a few seconds. However, when I realised this would take a long time to perfect I decided to drop this idea too.

When I finally settled on my final idea, I planned how I would go about doing it and whether or not it would show the project aim (to see what the world would be like in 2025) or be clear enough to my audience what I am aiming towards achieving. Deciding what ideas to use and how to approach them is definitely a weakness that I encountered during this project.

Although I struggled with finding an idea that would work, I think the idea I went through with was a good idea as I am very pleased with my final production.

Think about the planning materials you created, did you follow them? If not why? Did the production change at all while you were making it?
The planning materials I used to help me organise my time more was a session planner and a checklist. The session planner helped me to know what my aims for each lesson were and to check if I had achieved them by the end of the session. Which I used all throughout my project to ensure I was achieving my aims and to also ensure I did everything I needed to in the time I was giving for production. As for my checklist, I didn’t use this as much as I used my lesson planner because I completed my production in my own order, which I found suited me more. I also completed a photography plan in which I was able to plan out my photos on and show what type of effects and atmosphere I wanted for each photo.
Think about the research you undertook, how has that influenced your production. Compare your production to the professional examples you found, use images to illustrate your points:
The research I undertook really helped me to focus on the final idea I used as each professional I looked at introduced me to new ideas and ways of approaching my work. My research also helped me because I was able to choose one professional and use their work to influence my own. The professional I found most influence and inspiration from was Veronika Pinke, as her work related to my main idea the most. Her photography ranged from ‘negative’ photos of dark skies and broken buildings to more ‘positive’ photos of bright skies and nature. This related to my ideas greatly, so seeing an idea similar to my own in someone else’s work really helped me to progress with my ideas. Two examples of my favourite photos of Veronika Pinke’s work are shown below, these images also link to my idea.

11324163_850768801624981_321840332_n    tumblr_nkk4di5kYg1rlaql2o5_1280

Comparing my own work to Veronika Pinke’s work I think the lighting in my own photos could be a lot better, especially in the 2015 photos. The 2015 photos are dark as I wanted but the dark skies etc don’t look as good as I had hoped them to when putting them next to professional work. However, I think the lighting for the 2025 photos is a lot better than the 2015 photos as they are bright and give the illusion of a positive atmosphere.

forest    Flaxmill (fence)

What did you learn through doing this project? Did you develop any skills? :
Throughout this project I developed my skills in photography greatly, especially when it came to capturing certain aspects in photos; such as capturing the sun glaring between trees. I also developed my skills on Photoshop much more as I was able to try out new effects with the new ideas I came up with. I was also able to teach myself different techniques on Photoshop while trying out the different effects I used to complete my project with.

 

FMP: How I created my 2025 photos —

FMP: How I created my 2025 photos

To create my 2025 photos I thought of using light colours, crisp, clean backgrounds and something to include nature. I chose to layer my photos onto a Polaroid style background which I then placed an image of leaves onto and changed the opacity so that it looked fainter than the rest of the image as I didn’t want the leaves photo to stand out as much. I then placed a newspaper print on top of this, which I also changed the opacity too to make it fainter. The newspaper print and leaves photo mixed well together and made my backgrounds look a lot more naturistic. The final step I did was to tint the background with a certain colour from the photo that the background was underneath, for example I took a blue from the sky (in the photo below) and tinted the background with this blue. I used this idea because I liked how it looked but it also made the blue in the sky stand out more. forest

The reason for using a newspaper print as part of the background was to create the illusion that the photos were from the future and new. As something new is usually told in a newspaper or the news to show people about it.

FMP: Layout For My Photos — June 15, 2015
FMP: Critical Review: Planning — June 11, 2015

FMP: Critical Review: Planning

To create my project I needed to first create some sort of planning. Not only to help me to keep track of what I am completing but also to show my tutors that I have planned my process to creating my project and explored different ideas, not just jumped straight into my first idea.

For my planning I created a Production Proposal, Pitch and Photography Planning sheet. All these parts of my planning helped me towards creating my project for different reasons. The Production Proposal and Pitch helped me to show my tutors what I had planned for my project and allowed them to give me constructive criticism on what I needed to improve or change. It also helped me narrow down which ideas I wanted to go with and helped me to tweak my planning and improve the time limit.

Whereas my Photography Planning sheet helped me to plot out where I took my photos, the effect that I wanted to put on them and what the atmosphere was like for each photo. This shows I had planned where I wanted to take my photos.

FMP: Critical Review: Idea Development —

FMP: Critical Review: Idea Development

When creating my ideas I looked into my last photography project which was project 4 as I found a lot of inspiration from it. I came across multiple different ideas while creating my final project, however, a lot of these ideas I had to get rid of as they would have been too difficult to approach or would have taken to long for me to complete in the given time for the project.

To help me with my idea development I created different mind maps to scatter out my ideas and to choose which ones would work best. This helped as I was able to view all of my ideas in one place and decide between them, as well as improving and changing them easily. I created three mind maps, one for my general ideas, one for locations of where I was going to take my photos and one for the theme of 2025.

However, before creating my mind maps I created a survey for my peers to answer so I could get an understanding of what type of photography my peers like as well as what they think the world will be like in 10 years time; this was very important as it helped me discover what my peers like, therefore shows me what ideas of mine would be most effective.

 

FMP: Critical Review: Research —

FMP: Critical Review: Research

Research: 
My research is influenced through the professional examples I look at, for this project my research came from sources online.  I use the influence in the professional photos as inspiration to take my own photographs. Whatever research I do has to be relevant to my ideas otherwise it won’t help me in my work. The research I have found goes very well with my ideas as the work of the professionals is very similar to my ideas.

I found lots of inspiration while taking my practise shots for the primary research I did. While taking and looking at my own photos and comparing them to professionals I managed to come up with more ideas that I originally started with. Although most of my research is secondary because I preferred to look at professionals work as it was of a higher standard and had more of a range of abilities and styles which I could try out.

While doing my research I came across an artist named Veronika Pinke, her work really influenced mine as she had images ranging from positive/’nice’ landscapes, to negative/darker landscapes which is exactly what I needed for my idea.